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IFD Master Workshop: Building your Product Line Plan with Christine Cowan
The most important part of any business is a solid plan. It is critical to have a line plan that represents your product offering and brand vision in a meaningful way. Learn how to build a successful line plan with Christine Cowan, a product and merchandising expert with over 21 years of experience in the sports and fitness industry working at Nike. Now a partner at DIG360, a retail and brand consultancy where she focuses on bringing innovation and go-to-market strategies to her clients, Christine is also the founder of Vessel Botanic, a local brand selling sustainable succulent and cacti arrangements for indoor use. In this workshop, she will cover how to identify your consumer and how to conduct research on consumers and your competition. Learn the basic principles of product creation and merchandising and how you can translate consumer insights into product solutions. Discover the steps to create and implement a solid line plan and how to evolve that plan into a long-range strategy for success.
Christine Cowan is an Innovation and Brand specialist currently partnered with DIG360, a retail and brand consultancy, where she focuses on bringing innovation and go-to-market strategies to her clients. Christine retired from Nike with over 21 years of global Product Creation, Merchandising and Brand experience having worked in her native Canada as well as extensively throughout the USA, Asia and Europe. She has experience in building several businesses within a brand to the number one market position globally.
Christine has a passion for design and an entrepreneurial ability to quickly and profitably introduce new product innovations to market. Her interest in product has led her to map out and launch her own local business, Vessel Botanic, selling succulent and cacti arrangements for indoor use.
About Inside Fashion Design
What you didn’t know, you will know.
Inside Fashion Design is an intimate behind the scenes look into the world of apparel design. As two designers, with a collective forty years in the industry, we’ve had the privilege of working at and being part of the vibrant, innovative, culture of Nike, a little company founded on the principle of design. Later came Donna Karan, Tommy Hilfiger, and others. Throughout we mastered our craft, and upon feeling an entrepreneurial pull, opened our own consulting studio called Creative Capital Design four years ago.
Given that one of the most joyful aspects of our work is nurturing and mentoring new talent, we went searching for a platform to do this beyond our studio walls. And Inside Fashion Design was born. Our belief is that all who live for or have a curiosity for fashion design should have the opportunity to explore it. And so, we open the door to our library of expertise and resources, inviting you in to experience them. Design workshops, tutorials, trend talks and exclusive insider interviews. Here you can study the wide array of industry disciplines, including roles you may be unaware of but are integral to making the cogs of a company turn. There are so many possibilities for discovering pleasure in artistic fulfillment.
We aspire to nourish our creative, cerebral selves. We’ll measure our teachings not only by the knowledge imparted, but more importantly, by the enthusiasm it generates. Because any spark we can implant in your inquisitive soul may someday be the new heartbeat of the fashion industry.
So please, dive in.
Cover image courtesy Inside Fashion Design.