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A Survival Guide for Creatives Starting a Business: Product and Brand Management with Jim Chi
A Survival Guide for Creatives Starting a Business
Product and Brand Management
The first in a 5-part series ($75 per session) with multi-industry global product management pro, Jim Chi, this workshop supplies design creatives with the basic building blocks they need to launch a thriving business. We’ll explore the nitty-gritty operational issues creatives love to avoid that, if not addressed early on, can result in huge obstacles to scaling up. Our introductory workshop identifies key business and product management questions: What is your brand? How did you arrive at your product plan? Are you making what customers want, or are you selling what you can make? We’ll look at case study examples with lessons you can apply to your own business, and demonstrate the need for establishing a brand, managing your product offering and using best practices in your decision-making process about starting your product-based business. For most creatives, the “business” side of their work isn’t their expertise or passion. In this series, we provide an operational roadmap to guide you on your product journey.
Jim Chi has held leadership roles with notable global brands and retailers like Nike, Home Depot, and Mohawk Industries. He is a firm believer in balancing the art and the science in product management. Jim started his career in product development and has led teams in production, marketing, sales, global sourcing, and operations. The key to his success across multiple industries is using analytic-driven decisions as the foundation for creative product solutions. Currently the Global Director of Sportswear for Bemis Associates, Jim also consults for private equity firms and holds the US distribution rights for the Austrian mountaineering brand, Dachstein.
About Inside Fashion Design
What you didn’t know, you will know.
Inside Fashion Design is an intimate behind the scenes look into the world of apparel design. As two designers, with a collective forty years in the industry, we’ve had the privilege of working at and being part of the vibrant, innovative, culture of Nike, a little company founded on the principle of design. Later came Donna Karan, Tommy Hilfiger, and others. Throughout we mastered our craft, and upon feeling an entrepreneurial pull, opened our own consulting studio called Creative Capital Design four years ago.
Given that one of the most joyful aspects of our work is nurturing and mentoring new talent, we went searching for a platform to do this beyond our studio walls. And Inside Fashion Design was born. Our belief is that all who live for or have a curiosity for fashion design should have the opportunity to explore it. And so, we open the door to our library of expertise and resources, inviting you in to experience them. Design workshops, tutorials, trend talks and exclusive insider interviews. Here you can study the wide array of industry disciplines, including roles you may be unaware of but are integral to making the cogs of a company turn. There are so many possibilities for discovering pleasure in artistic fulfillment.
We aspire to nourish our creative, cerebral selves. We’ll measure our teachings not only by the knowledge imparted, but more importantly, by the enthusiasm it generates. Because any spark we can implant in your inquisitive soul may someday be the new heartbeat of the fashion industry.
So please, dive in.
Cover image courtesy Inside Fashion Design.